Introducing SOA Developers to Content Management

On April 9 I'll be speaking at Impact, IBM's annual WebSphere mega-event in Las Vegas, on the topic of "Leveraging Enterprise Content in BPM and SOA". I was quite surprised they invited me, as I have been critical of their previous positioning of FileNet vs WebSphere in the BPMS space ("content-centric" vs "process-centric"? are you kidding?) But given the new SOA spin on enterprise content (both FileNet and DB2 CM), sounds like IBM may be loosening up. In any case, I don't have to talk about IBM product strategy, just why SOA and BPM folks need to include managed content in their solutions, and how to do it.